Both of my Grandfathers on either side were career Boeing men. My Dad was a career Police Officer. It wasn't uncommon just a generation ago for a worker to choose an industry and an employer and stick with it their entire life.
Things are changing fast.
Less and less do workers want a normal 9-5 job.
According to a study by Intuit, by 2020 40% of Americans will be Freelancers. Freelancers made up only 7% of the workforce in 2005 and is around 15% today. The Beurau of Labor Statistics is less bullish and is expecting Freelancers to make up 20% of the workforce by 2020
According to a study by the University of Phoenix 63% of people in their twenties have started a business or want to start a business.
What does this mean for businesses? The idea of traditional employment as a norm is going to change. Businesses need to embrace that every worker is their own brand and are as important the company's brand. The most successful businesses will embrace and encourage the new paradigm.
Jonathan Collins resides in Portland, OR with his wife and two sons. He is a co-founder of Epipheo, Sincerely Truman and The Bible Project. He enjoys turning ideas into realities, writing, speaking and breakfast burritos.